- Choose the number of Reusable Bottles
- Customise your cleaner types
- Get subscription perks (cancel anytime)
- Add an Air freshener + 3 Cleaning Cloths
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Our Cleaning Products
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Read moreAll-purpose Surface Cleaner
The trusted, everyday cleaner used by Molly Maid professionals on most kitchen and bathroom. Tough on dirt, gentle on surfaces - safe on marble.
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Read moreAntibacterial Surface Cleaner
Kills germs fast and provides long-lasting protection up to 7-days after use.
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Read moreKitchen & Bathroom Degreaser
Gives extra cleaning power for hard to clean surfaces but not at the expense of your health or the environment.
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Read moreLimescale Remover
Effective in hard & soft water areas with our cleaners rating it the best limescale remover they have ever used.
FREE Linen Air Freshener
BUILD YOUR KIT
Free shipping
Eco-friendly
Safe for kids and pets
Build Your Own Kit
Create a cleaning kit that fits your home — and your routine.
Choose exactly what you need and nothing you don’t.
Free shipping
Eco-friendly
Safe for kids and pets
What Our Customers Say
How to Use Refill Bottles?
Powerful & Effective
Professional-grade cleaning that really works, tackling dirt and grime with ease.
- Cuts through tough stains, grease, and limescale effortlessly.
- Professional-grade cleaning power used by Molly Maid cleaning professionals.
- Works on a wide range of surfaces without damaging them.
Trusted by Professionals
Used and recommended by cleaning experts for reliable, high-quality results.
- Proven Performance: Tried and tested by Molly Maid cleaning professionals in over 250,000 homes yearly.
- Professional-Grade Ingredients: Eco-friendly formula for safety and effectiveness.
- Reliable Results: Consistently delivers a spotless clean every time.
Safe Around Kids & Pets
Clean confidently, knowing you and your family are safe.
- Free from harsh chemicals and strong fumes.
- Gentle on skin and safe for everyday use in family homes.
- Clean confidently without worrying about exposure to toxins.
Zero Waste Packaging
Designed to reduce waste and protect the planet.
- Refillable bottles reduce single-use plastic and packaging waste.
- Concentrates minimise transport and packaging impact.
- Reusable microfiber cloths complement the zero-waste approach.
Sustainability Commitment
Our cleaning products are designed to be safe, sustainable, and responsibly made
Formulated with 100% non-toxic ingredients, safe for your home and the environment
Packaged in refillable and recyclable materials to cut down on single-use plastic and reduce waste
Proudly made in the UK to support local production and minimise carbon emissions
A Brand People Love
Love How Safe and Powerful It IsI've been using Molly Maid cleaning service for years, so when they launched their own product line, I knew I had to try it. The My Kit has completely changed how I clean between their visits. The all-purpose cleaner works brilliantly on everything, and I love that the concentrates last ages. My kitchen worktops have never looked better, and I feel so much better knowing I'm not exposing my two young children to harsh chemicals. Worth every penny!Sarah Mitchell
Good for Home, Good for HealthAs someone with asthma, I've always struggled to find cleaning products that actually work without triggering breathing problems. The probiotic formula in these cleaners is gentle but surprisingly effective. The limescale remover has transformed my shower screen - it was honestly embarrassing before! I appreciate that all the ingredients are listed clearly on the bottles. The refillable system is brilliant for reducing plastic waste too. Can't recommend highly enough.Priya Sharma
Kitchen Cleaning Made EasySkeptical at first about switching from my usual brands, but the Kitchen & Bathroom Degreaser is genuinely incredible. I've got an old cooker that always had stubborn grease marks I could never quite shift. This stuff cut through it in minutes without any nasty fumes. The fact that it's eco-friendly is a huge bonus. I've already recommended it to three mates at work. The subscription service is handy too - one less thing to remember to order.James Richardson
Latest news
Stay updated with our most recent announcements and stories
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The meteoric rise of UK ‘personal services’ fra...
The most recent 2024 Franchise Industry Survey[i], sponsored by NIC Local, revealed some very impressive results; none more so than the 53% growth in the ‘Personal Services’ sector. Pip Wilkins QFP, CEO of the BFA (British Franchise Association) digs deeper to find out what was behind such enormous growth. Info: Since 1977 we, The BFA (British Franchise Association), has been the UK’s trusted franchising network, providing accreditation, education, and expert guidance. Committed to ethical franchising, we help franchisors and franchisees to build sustainable businesses with integrity and confidence. Part of our job is to monitor the size and financial health of the sector, which we did recently with the 2024 Franchise Industry Survey, sponsored by NIC Services Group. The 2024 franchise industry survey Some of the standout statistics revealed in the survey, included: £19.1 billion contribution to the UK economy; £400,000 average turnover of a franchise unit and a less than 1% ‘commercial failure rate’, which compares very favourably to the stat that half of all new businesses, fail within the first three years[ii]. Personal services growth Those figures notwithstanding, there was one other statistic that surprised many people – that the ‘Personal Services’ sector grew by 53% from 2018 to 2024. This means a growth in the number of franchise systems or brands rather than of franchisees. To quote from the survey itself: “The Personal Services sector has witnessed an impressive 53% uplift, highlighting the increasing demand for services tailored to individual and family needs. This sector is incredibly diverse, encompassing everything from home care for the elderly to entertainment and tutoring for children, personal training, and pet services. This surge in personalised services confirms the evolving expectations of UK consumers, who increasingly value convenience, specialised attention, and high-quality care across various aspects of their lives.” Molly Maid One sector that comes under the ‘personal services’ banner is domestic cleaning. The domestic cleaning market in the UK is worth £8.5 billion, of which BFA members Molly Maid have a £26m+ market share and have seen their operation grow by 7-8% every year. Kanika Srivastava, the marketing manager at domestic cleaning franchise Molly Maid, sheds some light on the growth of the sector. Post brexit/Covid boom “Whilst many businesses suffered during Brexit and then Covid, ours boomed.” She explains: “the exit of European workers after Brexit meant a lack of traditional ‘cash in hand’ cleaners and homeowners were forced to seek out established providers like Molly Maid, to provide their regular domestic cleaning service.” This change from cash-in-hand to domestic cleaning service staff obviously meant an increase in cost; how did Molly Maid and their franchisees manage this with their clients? Ethical employment Kanika says: “There was certainly an educational aspect to that post Brexit time; we had to explain to our new clients that our cleaning staff are fully employed, benefitting from sick and holiday pay, and in turn, our fees are higher, but in return they are getting a professional and reliable service and the knowledge that they are working with an ethical company who pay their staff appropriately.” Valued service And presumably this strategy worked? “Absolutely and they’ve voted with their wallets by remaining with us too.” said Kanika. “Far from higher prices putting people off, we have had to raise our prices by 30% over the last few years to keep up with the National Living Wage, but our cancellation rate has gone down; which shows just how much our clients value our service.” Covid was the next big boom time for Molly Maid and their 73 franchisees. Infection busting products Kanika explains: “Suddenly cleanliness of homes was on everyone’s lips and people rushed to have their homes professionally cleaned. A big winner for us was the launch of our own cleaning products which included ‘Protect’, which kept a surface infection free for up to seven days after application. Clients liked knowing we were using outstanding products in their home to protect them and their families.” Free time is precious Looking at the wider success of the ‘Personal Services’ sector, Kanika shares this insight: “I think things have changed a lot over the past couple of years, particularly since Covid. Couples and families are generally happy to sacrifice a meal out a week, to not have to spend their precious free time cleaning their house, particularly in a home where both parents are working. Similarly, they are happy to spend money on children’s swimming or dance lessons and having their pets walked. Their time is very important to them and if they can pay for a service to enhance their lives, they will.” What does this mean from an investment point of view for franchisees? Opportunity for prospective franchisees “The results of the BFA survey confirmed something that everyone in the ‘Personal Services’ sector already knew; clients want our services and are willing to pay a premium for the very best, which means an excellent investment opportunity for potential franchisees. Naturally they should choose a franchise brand with an outstanding record for performance and support; we invest heavily in marketing for our franchisees and are proud to be the only domestic cleaning franchise in the top 10 of the Elite Franchise 100 and we regularly take part in the Work Buzz Franchise Satisfaction Survey, but the future really is looking rosy for anyone looking to invest in a personal services franchise and we are confident the next survey will confirm our thoughts that this growth period isn’t over yet.” Read more at The meteoric rise of UK ‘personal services’ franchise brands - Elite Franchise Magazine
Read moreThe meteoric rise of UK ‘personal services’ fra...
The most recent 2024 Franchise Industry Survey[i], sponsored by NIC Local, revealed some very impressive results; none more so than the 53% growth in the ‘Personal Services’ sector. Pip Wilkins QFP, CEO of the BFA (British Franchise Association) digs deeper to find out what was behind such enormous growth. Info: Since 1977 we, The BFA (British Franchise Association), has been the UK’s trusted franchising network, providing accreditation, education, and expert guidance. Committed to ethical franchising, we help franchisors and franchisees to build sustainable businesses with integrity and confidence. Part of our job is to monitor the size and financial health of the sector, which we did recently with the 2024 Franchise Industry Survey, sponsored by NIC Services Group. The 2024 franchise industry survey Some of the standout statistics revealed in the survey, included: £19.1 billion contribution to the UK economy; £400,000 average turnover of a franchise unit and a less than 1% ‘commercial failure rate’, which compares very favourably to the stat that half of all new businesses, fail within the first three years[ii]. Personal services growth Those figures notwithstanding, there was one other statistic that surprised many people – that the ‘Personal Services’ sector grew by 53% from 2018 to 2024. This means a growth in the number of franchise systems or brands rather than of franchisees. To quote from the survey itself: “The Personal Services sector has witnessed an impressive 53% uplift, highlighting the increasing demand for services tailored to individual and family needs. This sector is incredibly diverse, encompassing everything from home care for the elderly to entertainment and tutoring for children, personal training, and pet services. This surge in personalised services confirms the evolving expectations of UK consumers, who increasingly value convenience, specialised attention, and high-quality care across various aspects of their lives.” Molly Maid One sector that comes under the ‘personal services’ banner is domestic cleaning. The domestic cleaning market in the UK is worth £8.5 billion, of which BFA members Molly Maid have a £26m+ market share and have seen their operation grow by 7-8% every year. Kanika Srivastava, the marketing manager at domestic cleaning franchise Molly Maid, sheds some light on the growth of the sector. Post brexit/Covid boom “Whilst many businesses suffered during Brexit and then Covid, ours boomed.” She explains: “the exit of European workers after Brexit meant a lack of traditional ‘cash in hand’ cleaners and homeowners were forced to seek out established providers like Molly Maid, to provide their regular domestic cleaning service.” This change from cash-in-hand to domestic cleaning service staff obviously meant an increase in cost; how did Molly Maid and their franchisees manage this with their clients? Ethical employment Kanika says: “There was certainly an educational aspect to that post Brexit time; we had to explain to our new clients that our cleaning staff are fully employed, benefitting from sick and holiday pay, and in turn, our fees are higher, but in return they are getting a professional and reliable service and the knowledge that they are working with an ethical company who pay their staff appropriately.” Valued service And presumably this strategy worked? “Absolutely and they’ve voted with their wallets by remaining with us too.” said Kanika. “Far from higher prices putting people off, we have had to raise our prices by 30% over the last few years to keep up with the National Living Wage, but our cancellation rate has gone down; which shows just how much our clients value our service.” Covid was the next big boom time for Molly Maid and their 73 franchisees. Infection busting products Kanika explains: “Suddenly cleanliness of homes was on everyone’s lips and people rushed to have their homes professionally cleaned. A big winner for us was the launch of our own cleaning products which included ‘Protect’, which kept a surface infection free for up to seven days after application. Clients liked knowing we were using outstanding products in their home to protect them and their families.” Free time is precious Looking at the wider success of the ‘Personal Services’ sector, Kanika shares this insight: “I think things have changed a lot over the past couple of years, particularly since Covid. Couples and families are generally happy to sacrifice a meal out a week, to not have to spend their precious free time cleaning their house, particularly in a home where both parents are working. Similarly, they are happy to spend money on children’s swimming or dance lessons and having their pets walked. Their time is very important to them and if they can pay for a service to enhance their lives, they will.” What does this mean from an investment point of view for franchisees? Opportunity for prospective franchisees “The results of the BFA survey confirmed something that everyone in the ‘Personal Services’ sector already knew; clients want our services and are willing to pay a premium for the very best, which means an excellent investment opportunity for potential franchisees. Naturally they should choose a franchise brand with an outstanding record for performance and support; we invest heavily in marketing for our franchisees and are proud to be the only domestic cleaning franchise in the top 10 of the Elite Franchise 100 and we regularly take part in the Work Buzz Franchise Satisfaction Survey, but the future really is looking rosy for anyone looking to invest in a personal services franchise and we are confident the next survey will confirm our thoughts that this growth period isn’t over yet.” Read more at The meteoric rise of UK ‘personal services’ franchise brands - Elite Franchise Magazine
Read more -
Evolving business model to support franchisees
In 2024 Molly Maid celebrated its 40th anniversary in business in the United Kingdom! A constant focus on building the brand and helping franchisees to build successful businesses, has made them a fixture as the leading domestic cleaning franchise in the annual Elite 100 Franchise rankings. The company has also recently earned its 5th straight 5-Star Franchisee Satisfaction award from Work-Buzz, an accolade that shows they continue to develop their proven business systems and processes. Case in point is their recent launch of their own branded, eco-friendly cleaning products, through their new on-line shop. Kanika Srivastava, Marketing Manager, says that the shop is the first of its kind not only in the UK but in the world. “There is no other franchise brand in the domestic cleaning industry that has entered the retail cleaning product and tools market and built on the value of their brand like we have.” Though Srivastava is excited to make the products used by their franchisees available to the millions of homeowners who want to do their part for the environment and clean in a safer and more sustainable way, she is arguably even more excited about how the initiative will help to make the Molly Maid business and business model even more successful for franchisees. “One of the most important considerations in our retail strategy was how this could add value to our franchisees businesses.” A focus on improving their business model and providing franchisees with more and better tools to attract new customers and staff has been a key factor that has helped them to continue to set new records in annual turnover. Srivastava says that for franchisors wanting to achieve higher levels of success there must be a relentless focus on improving the business model at the franchisee level. It’s this focus that brought about their Government recognised HomeSafe cleaning processes and branding coming out of COVID, their Best Employer in Homecleaning branding to attract new staff and their ‘booster’ advertising programme which saw them pay for increased paid search budgets for all franchisees. “Innovation at Molly Maid starts with us asking, how can we improve the business model for franchisees.” Back to their new on-line retail shop, selling the same eco-friendly products and tools used by their franchisees and how Molly Maid is aiming to make their award-winning business model even better for franchisees. A percentage of all sales through the shop will be earmarked for franchisees to use for their own local advertising activities – things like increasing their paid search budget for new customers or leaflet delivery. Srivastava says that this will provide a growing pool of funds to fuel even stronger sales growth for franchisees. They are also aiming to completely eliminate the cost of the eco-friendly cleaning products their franchisees use (the same products of course that are sold through their new shop) which will increase franchisee profit. Finally, many of their existing maid service customers have already indicated their desire to purchase the products and when they do, franchisees will receive a percentage of these sales. The on-line, eco-friendly cleaning product market is expected to almost double in the next few years as more homeowners switch to products that are safer to clean with and better for the environment, which is one of the reasons why Molly Maid decided to launch this initiative now. “More and more homeowners want to clean their home using non-toxic cleaners which is safer for themselves and better for the environment. They want to do their part for the environment but also want to know that the cleaning products they are using work. Efficacy is hugely important,” says Srivastava. “There is no eco-friendly cleaning product on the market right now that has as much ‘cleaning’ credibility as one that is used by our cleaners in hundreds of thousands of cleans each year. Homeowners purchasing these products can have the confidence to know that they are better for the environment and work.” Molly Maid have been putting the finishing touches on an aggressive social media campaign that will start ahead of the official nation-wide launch of the products in early November and plans are underway that will also utilise more traditional print-based media. All of this advertising will of course help to increase the awareness of their instantly recognisable brand something that Srivastava says will also help franchisees. “Any marketer will tell you that the best way to attract more customers is to invest more in advertising and with the advertising we are doing for our new retail shop, we are going to be reaching a completely new audience which is going to have a big impact on our brand.” It’s no surprise that their approach to improving the business model for franchisees has helped Molly Maid become the undisputed leader in the franchised homecleaning sector and take advantage of an industry that has more than doubled since COVID. YouGov research estimates that the UK’s home cleaning industry is valued at over £8 billion annually. It all adds up to a company that knows if you focus on improving the business at the franchise level, success follow. Read more on our article with the Elite Franchise here
Read moreEvolving business model to support franchisees
In 2024 Molly Maid celebrated its 40th anniversary in business in the United Kingdom! A constant focus on building the brand and helping franchisees to build successful businesses, has made them a fixture as the leading domestic cleaning franchise in the annual Elite 100 Franchise rankings. The company has also recently earned its 5th straight 5-Star Franchisee Satisfaction award from Work-Buzz, an accolade that shows they continue to develop their proven business systems and processes. Case in point is their recent launch of their own branded, eco-friendly cleaning products, through their new on-line shop. Kanika Srivastava, Marketing Manager, says that the shop is the first of its kind not only in the UK but in the world. “There is no other franchise brand in the domestic cleaning industry that has entered the retail cleaning product and tools market and built on the value of their brand like we have.” Though Srivastava is excited to make the products used by their franchisees available to the millions of homeowners who want to do their part for the environment and clean in a safer and more sustainable way, she is arguably even more excited about how the initiative will help to make the Molly Maid business and business model even more successful for franchisees. “One of the most important considerations in our retail strategy was how this could add value to our franchisees businesses.” A focus on improving their business model and providing franchisees with more and better tools to attract new customers and staff has been a key factor that has helped them to continue to set new records in annual turnover. Srivastava says that for franchisors wanting to achieve higher levels of success there must be a relentless focus on improving the business model at the franchisee level. It’s this focus that brought about their Government recognised HomeSafe cleaning processes and branding coming out of COVID, their Best Employer in Homecleaning branding to attract new staff and their ‘booster’ advertising programme which saw them pay for increased paid search budgets for all franchisees. “Innovation at Molly Maid starts with us asking, how can we improve the business model for franchisees.” Back to their new on-line retail shop, selling the same eco-friendly products and tools used by their franchisees and how Molly Maid is aiming to make their award-winning business model even better for franchisees. A percentage of all sales through the shop will be earmarked for franchisees to use for their own local advertising activities – things like increasing their paid search budget for new customers or leaflet delivery. Srivastava says that this will provide a growing pool of funds to fuel even stronger sales growth for franchisees. They are also aiming to completely eliminate the cost of the eco-friendly cleaning products their franchisees use (the same products of course that are sold through their new shop) which will increase franchisee profit. Finally, many of their existing maid service customers have already indicated their desire to purchase the products and when they do, franchisees will receive a percentage of these sales. The on-line, eco-friendly cleaning product market is expected to almost double in the next few years as more homeowners switch to products that are safer to clean with and better for the environment, which is one of the reasons why Molly Maid decided to launch this initiative now. “More and more homeowners want to clean their home using non-toxic cleaners which is safer for themselves and better for the environment. They want to do their part for the environment but also want to know that the cleaning products they are using work. Efficacy is hugely important,” says Srivastava. “There is no eco-friendly cleaning product on the market right now that has as much ‘cleaning’ credibility as one that is used by our cleaners in hundreds of thousands of cleans each year. Homeowners purchasing these products can have the confidence to know that they are better for the environment and work.” Molly Maid have been putting the finishing touches on an aggressive social media campaign that will start ahead of the official nation-wide launch of the products in early November and plans are underway that will also utilise more traditional print-based media. All of this advertising will of course help to increase the awareness of their instantly recognisable brand something that Srivastava says will also help franchisees. “Any marketer will tell you that the best way to attract more customers is to invest more in advertising and with the advertising we are doing for our new retail shop, we are going to be reaching a completely new audience which is going to have a big impact on our brand.” It’s no surprise that their approach to improving the business model for franchisees has helped Molly Maid become the undisputed leader in the franchised homecleaning sector and take advantage of an industry that has more than doubled since COVID. YouGov research estimates that the UK’s home cleaning industry is valued at over £8 billion annually. It all adds up to a company that knows if you focus on improving the business at the franchise level, success follow. Read more on our article with the Elite Franchise here
Read more -
Molly Maid’s eco friendly expansion
Molly Maid, a trusted name in home cleaning for over 40 years, is expanding its expertise into eco-friendly cleaning products. Motivated by customer demand and a commitment to sustainability, the company is now offering a line of cleaning products designed for personal use. With a focus on safe, effective, and environmentally conscious solutions, these products reflect Molly Maid’s dedication to both customer care and the planet. This exciting move into retail aims to fill a gap in the market by providing professionally endorsed, non-toxic products that homeowners can rely on. What motivated Molly Maid to offer cleaning products directly to customers, and what gaps in the market are you trying to address? We switched to safer cleaning products years ago – safer for the environment and our teams of cleaners – and since COVID, many of our customers had been asking us if they could purchase them, and especially the anti-bacterial sanitiser. There is no ‘professionally’ endorsed, eco-friendly products in the market and certainly not ones that have gone through as much rigorous usage as the ones that we use. The eco-friendly market is also expected to double in the next few years and the combination of our brand recognition and what we stand for as professional cleaners, provided what we think is the perfect opportunity to launch our products on-line. It also fits with our vision to help homeowners clean in the safest, most effective and sustainable way possible – whether it is through our cleaning services or the products we use to clean with. Can you give us an overview of the range of products available and their intended uses? Our initial launch consists of the four products that we use in almost every clean that we do; All-Purpose Surface Cleaner Antibacterial Surface Cleaner Limescale Remover Kitchen & bathroom Degreaser These are sold in small bottles of concentrate to allow customers to dilute them into refillable, recyclable plastic bottles, which is the most sustainable way to purchase cleaning products. We have also included microfibre cloths as part of the cleaning kit, which is another way to clean more sustainably. What factors were considered in the development process to ensure the products meet diverse customer needs? Effectiveness and safety are probably the two most important elements of any product that we use. When I say safe, I mean safe for those using it to clean with and safe for the environment. Take our limescale remover for instance. Limescale products are sometimes the most harmful and toxic, but ours are non-toxic and can be used without any protective equipment. We also want to make it more convenient for homeowners which is why our products are being sold through a subscription model with automatic refills shipped every 3-months or based on the schedule individual customer needs. How do these products align with current trends in eco-friendly or non-toxic cleaning solutions? Recycling, no single use of plastic, zero waste, biodegradable and sustainable packaging all contribute to a more sustainable way of not only cleaning but living, and we’ve been cleaning like this for years. The cleaning products are also manufactured right here in the UK, 100% British, which helps to lower our overall carbon footprint. Finally, all of our cleaning kits feature biodegradable packaging which also helps to reduce waste and support sustainable disposal practices. In what ways will customers benefit from having access to Molly Maid products for their personal use? Consumers benefit from the experience we have gained for over 40 years and cleaning millions of homes with these products. We are sharing with families not only the products that we use to clean with but the cleaning processes we follow to help them clean their own home in the safest, most effective and sustainable way possible (our vision). Going forward we will be adding more cleaning products and tools and expanding the ‘how to’ videos on our website and social media channels to continue to help families clean more effectively. All of our products have a QR code that customers can scan to get instant information on the product and how to use it. What are the various ways customers can purchase these products, and how has the initial response been? All of our products can be purchased on-line through our newly created shop, www. mollymaidshop.com. We have only just recently launched the shop and have just given our existing maid service customers the opportunity to purchase the products. The response has been great with many customers saying, finally I can purchase them! Our full nation wide launch is targeted for the beginning of November and we’ve got some exciting social media plans to go with the launch of the first and only professional line of environmentally friendly products available in the UK. How do these new offerings reflect Molly Maid’s commitment to quality and customer care? Molly Maid can now be a one stop solution for a family wanting to clean in the safest, most effective and sustainable way possible. If they don’t have the time to clean their own home we can of course do this for them (it’s what we are known for), and with these products, they can also now clean their home in exactly the same way as our cleaners do. Beyond that, we believe that you have to do your part for the environment and our part is obviously centred on house cleaning and helping to clean in a safer and more sustainable way. Are there any specific customer requests or demands that influenced the decision to launch these products? Our brand has been built on trust which is why throughout COVID many of our customers approached us to purchase the products we use to clean their home with. They trusted that if we were using the products then they must work well. It was this trust that customers had in us and what we do that ultimately encouraged us to find the best way to help them to do this. How does Molly Maid approach transparency in terms of product ingredients, sourcing, and testing? We have gone through an extensive compliance process including independent lab tests for every product to back up our eco-friendly claims. All of the ingredients are listed on the labels on the back of the reusable bottles as well as how to and where to use the products. What’s the company’s long term vision regarding customer feedback and product improvements? We are following a similar philosophy as we do with our cleaning service – regularly check in with the customer to make sure they are happy. It has helped us to become the largest and most successful cleaning service in the UK. Our professional cleaning products aren’t any different and as part of the purchase process we have set up a comprehensive communication system to not only help us improve the products and purchase process but also to help customers in using the products. We aim to be a different cleaning product retailer by leveraging our 40 years of housecleaning experience to help customers clean their own home in, and it goes back to our mission, to clean in the safest, most effective and sustainable way possible.
Read moreMolly Maid’s eco friendly expansion
Molly Maid, a trusted name in home cleaning for over 40 years, is expanding its expertise into eco-friendly cleaning products. Motivated by customer demand and a commitment to sustainability, the company is now offering a line of cleaning products designed for personal use. With a focus on safe, effective, and environmentally conscious solutions, these products reflect Molly Maid’s dedication to both customer care and the planet. This exciting move into retail aims to fill a gap in the market by providing professionally endorsed, non-toxic products that homeowners can rely on. What motivated Molly Maid to offer cleaning products directly to customers, and what gaps in the market are you trying to address? We switched to safer cleaning products years ago – safer for the environment and our teams of cleaners – and since COVID, many of our customers had been asking us if they could purchase them, and especially the anti-bacterial sanitiser. There is no ‘professionally’ endorsed, eco-friendly products in the market and certainly not ones that have gone through as much rigorous usage as the ones that we use. The eco-friendly market is also expected to double in the next few years and the combination of our brand recognition and what we stand for as professional cleaners, provided what we think is the perfect opportunity to launch our products on-line. It also fits with our vision to help homeowners clean in the safest, most effective and sustainable way possible – whether it is through our cleaning services or the products we use to clean with. Can you give us an overview of the range of products available and their intended uses? Our initial launch consists of the four products that we use in almost every clean that we do; All-Purpose Surface Cleaner Antibacterial Surface Cleaner Limescale Remover Kitchen & bathroom Degreaser These are sold in small bottles of concentrate to allow customers to dilute them into refillable, recyclable plastic bottles, which is the most sustainable way to purchase cleaning products. We have also included microfibre cloths as part of the cleaning kit, which is another way to clean more sustainably. What factors were considered in the development process to ensure the products meet diverse customer needs? Effectiveness and safety are probably the two most important elements of any product that we use. When I say safe, I mean safe for those using it to clean with and safe for the environment. Take our limescale remover for instance. Limescale products are sometimes the most harmful and toxic, but ours are non-toxic and can be used without any protective equipment. We also want to make it more convenient for homeowners which is why our products are being sold through a subscription model with automatic refills shipped every 3-months or based on the schedule individual customer needs. How do these products align with current trends in eco-friendly or non-toxic cleaning solutions? Recycling, no single use of plastic, zero waste, biodegradable and sustainable packaging all contribute to a more sustainable way of not only cleaning but living, and we’ve been cleaning like this for years. The cleaning products are also manufactured right here in the UK, 100% British, which helps to lower our overall carbon footprint. Finally, all of our cleaning kits feature biodegradable packaging which also helps to reduce waste and support sustainable disposal practices. In what ways will customers benefit from having access to Molly Maid products for their personal use? Consumers benefit from the experience we have gained for over 40 years and cleaning millions of homes with these products. We are sharing with families not only the products that we use to clean with but the cleaning processes we follow to help them clean their own home in the safest, most effective and sustainable way possible (our vision). Going forward we will be adding more cleaning products and tools and expanding the ‘how to’ videos on our website and social media channels to continue to help families clean more effectively. All of our products have a QR code that customers can scan to get instant information on the product and how to use it. What are the various ways customers can purchase these products, and how has the initial response been? All of our products can be purchased on-line through our newly created shop, www. mollymaidshop.com. We have only just recently launched the shop and have just given our existing maid service customers the opportunity to purchase the products. The response has been great with many customers saying, finally I can purchase them! Our full nation wide launch is targeted for the beginning of November and we’ve got some exciting social media plans to go with the launch of the first and only professional line of environmentally friendly products available in the UK. How do these new offerings reflect Molly Maid’s commitment to quality and customer care? Molly Maid can now be a one stop solution for a family wanting to clean in the safest, most effective and sustainable way possible. If they don’t have the time to clean their own home we can of course do this for them (it’s what we are known for), and with these products, they can also now clean their home in exactly the same way as our cleaners do. Beyond that, we believe that you have to do your part for the environment and our part is obviously centred on house cleaning and helping to clean in a safer and more sustainable way. Are there any specific customer requests or demands that influenced the decision to launch these products? Our brand has been built on trust which is why throughout COVID many of our customers approached us to purchase the products we use to clean their home with. They trusted that if we were using the products then they must work well. It was this trust that customers had in us and what we do that ultimately encouraged us to find the best way to help them to do this. How does Molly Maid approach transparency in terms of product ingredients, sourcing, and testing? We have gone through an extensive compliance process including independent lab tests for every product to back up our eco-friendly claims. All of the ingredients are listed on the labels on the back of the reusable bottles as well as how to and where to use the products. What’s the company’s long term vision regarding customer feedback and product improvements? We are following a similar philosophy as we do with our cleaning service – regularly check in with the customer to make sure they are happy. It has helped us to become the largest and most successful cleaning service in the UK. Our professional cleaning products aren’t any different and as part of the purchase process we have set up a comprehensive communication system to not only help us improve the products and purchase process but also to help customers in using the products. We aim to be a different cleaning product retailer by leveraging our 40 years of housecleaning experience to help customers clean their own home in, and it goes back to our mission, to clean in the safest, most effective and sustainable way possible.
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Safe, Efficient, and Sustainable Cleaning
Safe, Efficient, and Sustainable Cleaning
We prioritise the health of our cleaners and the millions of homeowners we serve. That’s why we use the most effective non-toxic, eco-friendly products.
As part of our sustainable system, we incorporate refillable bottles and microfibre cloths to reduce waste.
Trust the UK’s #1 professional cleaning service to clean your home safely, efficiently, and sustainably.